Category Archives: Awesomeness

Overexpose, underexpose. Aperture this, aperture that.

Cameras are funny things, and the more I learn about them the more they seem to be like a human eye. The best analogy I can come up with so far is that the aperture is like an iris (Credit Sarah Dea). No, not Professor Iris, dumbass. But the iris in your eye. Here is a sample photo from the lot.

Anyway, today I took some photos “Anne Geddes” style minus the babies and lettuce pods. So really nothing like Anne Geddes at all, but whatever.

Take a look at my most recent foray into photography here. If you don’t like it, well, I am sorry. Just know that I know that I suck still.

In other news, my day by the numbers:

Number of ad agencies contacting me for work 3

Number of new twitter followers (today alone) 86

Number of hits on this blog 112

Photographs taken 87


The Christmas Party Before Christmas

Dear Santa Claus,

My name is Liam Mooney, and I wanted to say thanks for giving me the best Christmas present before Christmas, ever!

The stockings were full of free stuff from a Jewish deli in New York named Zabar’s. They miraculously sponsored my 8th annual Christmas party before Christmas, and I want to thank you for this piece of magic xmas joy.

My friends, however, think all the free stuff was the result of a clever social media ploy.

We tweeted and had Zabar’s trending, posted and shared until Zabar’s had 150 new friends and over 100 comments.

Regardless I still think it was you, jolly ol’ St. Nick, that made this happen. Either way, I guess it just goes to show that Santa, just like Facebook, can get you anything you want. Within reason.

Anyway Santa, here is a poem that I wrote just for you.




T’was the Christmas party before Christmas, when all through the cyberhouse,

No creature wasn’t tweeting, not even a mouse.

The postings were hung by the wall with care,

In hopes that St. Zabar’s would soon be there.


The guests were nestled all snug in their beds,

While visions of Babkas danced in their heads.

And Santa in his suit, and I in my cap,

Had just settled our brains for long winter’s nap.


When out at the border there arose such a clatter,

I sprang from the car to see what was the matter.

Away to the UPS counter I flew like a flash,

Tore open the boxes and saw a Zabar’s stash.


The light in the depot that was bright like the snow,

Gave the lustre of mid-day to the treats and eats below.

When, what to my wondering eyes should appear,

But rugelach, babka, and Jewish-Christmas Cheer.


With savoury meats and tasty chocolate bars,

I knew in a moment it must be St. Zabar’s.

More rapid than eagles the package it came,

We shouted, whistled and chanted Zabar’s by name.

Now Hashtags! Now Shares! Now Retweets! Now Postings! Now @Replys! Now “Likes”!

To the top of the trending to the top of the wall!

Now post away! Post away! Post away all!


The food was put on a tray, and made our taste buds whistle,

It flew off the plates like the down of a thistle.

And you could hear the guests, ‘ere they walked out of sight,

‘Happy Christmas before Christmas, and to all a good-night!”

PS. I have one more Christmas wish: please “like” Zabar’s on Facebook for helping make my wish come true.

PSS. I hope you like Babka and milk.

Today was a double rainbow kind of day!

I am totally exhausted so I will keep this brief.

The last couple of days have been totally worthy of Double Rainbow status, just totally awesome. First, my new digs up on the Danforth. Glorious. I have never seen so many Gyros in such a confined area. My hosts are awesome, hopefully I can get out of their hair soon!

Today was my first day at Grip. Was it what I expected? It exceeded my expectations in every conceivable way. I can see why this agency has been so successful. The people there are top notch. I got a tour of the digs, which comes equipped with lots of neat features (I have mentioned them before).

I got my office too! I am sharing an office with two others, one intern and a freelancer. It’s a corner office, I share it, but still, it’s a corner office. I could see OCAD from my desk all day!

There was something awesome about my run this morning: 6am running across the Danforth to my office and back. It felt nice to be back in Toronto.

I got a project today as well. I think I am going to be challenged with staying disciplined and on brand. I have a tendency to want to make everything funny, sometimes it doesn’t work.

So I am essentially drafting as many headlines as I can think of and will try to have two or three decent ones that I am not ashamed to share.

Anyway, the day was just AMAZING. I feel like getting here was tough, but totally worth it. It was funny, almost EVERYONE I met knew me as the dude who commented on the blog. I am pretty sure I should be embarrassed by this fact. haha. I am too pleased to care.

I will share more tomorrow, if I have time.

Oh yea, the Jays lost tonight, too. That pissed me off.


602 applications, 32 days and many sleepless nights later…

Today, after all of that I was offered a gig. Yep that’s right, Saatchi & Saatchi offered me a freelance position where I will get to work on two massive accounts: Proctor and Gamble and Wal Mart. Amazing. I nearly shed a tear when the guy interviewing me offered me the job over the phone. All I could say was, “wow, thank-you.”

Speaking of the guy who interviewed me, he is a big deal. Bigger than Ron Burgundy big. In 2009 this guy was voted as one of the top ten creative directors in the world! Of course I discovered this before our conversation this morning so I was a little intimidated to say the least.

He told me he LOVED my cover letter, “It was very very good” – he liked my tenacity and creativity. So after chatting about baseball, old movies, my life and answering one question for him he offered me a job. 41 minutes is all it took and it felt great.

I mentioned to him that other firms have offered me freelancing gigs. In fact I just got another one with an Ottawa based agency! After telling him this he said “Well, look. If I like what you produce I want to take you with me, and bring you down here and work in the agency full time.” Again, I nearly shed a tear.

This is it. It’s my big break. Getting this shot is a once in a lifetime opportunity, especially with a creative director of his caliber. Who knows what could happen next – but in the mean time I am going to get paid and I will be able to start building my portfolio.

I am getting connected with their senior copywriter so that he can mentor me and teach me what he knows. I will listen and observe and soak it all up like a sponge.

Feels really weird having a breakthrough, I was beginning to lose hope. But now, now I feel like I can do anything. I can’t wait for my first assignment.

This whole thing gave me a feeling that I got when I heard that kid do the guitar solo in August Rush. The clip is here. It will make you feel awesome inside. That is how I feel right about now. Enjoy.

More updates to come as I get them.

And oh yea, his one question for me:

“Liam what do you want out of a career in advertising, moreover why do you want to be like Bill Bernbach?”

My response:

‘To advertise in ways never done before and to give my brain the creative outlet that it’s always wanted”

The ad campaign develops…

I keep getting ideas, some of them I put down on paper. Here are some examples:

As you know I do not do things conventionally, I mean after all I just compared myself to a spark plug – so I hope these are a nice little teaser for you.

I will just keep pumping out different ideas and see what sticks hopefully not everything is made of Teflon.

Kurosawa + housewarming + World Cup = awesome.

The weekend was just super! Quick run down of my weekend activities:


Went for a run and hung out at the beach with a chum and his friends who became my friends. Friend acquisition = fun.

I had a culinary experiment which resulted in me eating vegetables with spaghetti noodles seasoned with sriracha sauce.

I watched Seven Samurai for the 10th time or so. Akira gets me everytime – my meal definitely reminded of the millet that those poor farmers had to eat.


Relaxed day which culminated in my attending of an awesome housewarming party down in the west side. Super trendy neighbourhood and place – merci to the hosts.

Here are some shots:

I was confused - garage?


Posing for the camera - victorious team

Sunday: World Cup. ’nuff said. Groceries were also purchased – thank goodness.