How do you catch the attention of people you want to talk to?
When I write to ad agencies about job openings I act as though I have less than 3 seconds to ensnare them. I try to lock them into a type of conversation but it’s weird because I am only one speaking. I have recently changed my letter that I send to prospective employers.
I try to communicate the following:
1. I can write properly
2. I am fun(ny)
3. I am not a douche bag
4. I am creative
5. I will do anything, including any and all manual labour to get into the industry.
My letter has a certain “Davy Crocket-esque” feel to it, see for yourself:
I just finished reading your website and I felt compelled by the power of Bill Bernbach to write to you and introduce myself. I hope you have 5 minutes or are a speed reader with less than a minute to spare.
We haven’t met before, but I think we should. You want interesting people, in fact you need them. So here I am – wanting to work for your agency. You have no idea how badly I want this – I actually dream about it.
I want to work as a copywriter in a Jr. position, an internship. Heck, I’d even dress up like a fern and stand in the front foyer during business hours to add to the decor if it meant me getting a crack at this place. All I need is enough to clothe, feed and house me. If you can do that at a minimum then we’re talking. If you can’t well I guess I could consider making an outfit out of loin cloth and sleeping in a self constructed log cabin in the woods. After all, I am from Canada and know how to survive this thing we call “winter” and we love the outdoors – a lot. As for the food part, I was never any good at fishing or hunting but I suppose I could give it a try if I had to, we have lots of moose and geese up here.
If you can’t stand the thought of me dressed as a potted plant in your office, then know that I just got a gig freelancing for Saatchi.
I realize you probably get more ‘job application’ emails than you could possibly shake a stick at – but I doubt you get many like this. So before you delete this I ask that you do a few things for me (I know we just met, relax, I am not asking you on a date or anything):
Read the cover letter I wrote for you (because I think it is super cool and therefore you will too) and take a look at my CV – it is unlike anything you’ve ever seen. I promise.
With all that in mind I have attached the following:
1. A mugshot so you can see who you are dealing with
2. Cover letter
4. An ad that I made just for you
The attachments are big so I would really appreciate it if you could email me to let me know that you received my application. This way I will know that this email hasn’t ended up in the nebulous world of the internets.
Also, you should know that my portfolio dwells in this internet cave:
http://files.me.com/liampatrickmooney/47bem6 – keep an eye out for the cover letter inside.There is a lot of spec ad material in there. You will find the most relevant stuff in the “Print” folder. If I modified an ad previously made I simply included the original, labeled it as such and included my revised versions with the new copy, you tell me if I improved the ads. Some of the ads are original concepts that I wrote and designed myself. My favourite work is in the “Smart Car” and “Vespa” folders located inside the “Print” folder.
Thank-you very much for considering my application and I hope to hear from you soon!
Think this is a stupid approach? I get ten personal responses everyday from agencies thanking me for this letter and my attachments. It might not be for everyone but in the eternal words of Lloyd Christmas those who like it, like a lot.
Yes, I know. Stop bothering me about the spec ads, they are coming.
Peace out brussel sprout,